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Rick's American Cafe
Rick's is always busy on the weekends, but what about weekdays?
To encourage people to go on weekdays this spec campaign focused on drink discounts and the reminder that there's always a reason to go to the bar!
Hello my name is...
Radio Ad:
00:00 / 00:38
The idea behind this campaign is that people will come into Ricks with their name-tags and an explanation of why they came to the bar that day. Discounts will be awarded to those who write their reason on their nametag.
Stickers:
During the week people who bring their Rick's name-tag card won't be charged the cover fee.
The flyer to the right would be attached to the name tags. Student ambassadors would pass them out together at a table around campus to encourage students to go to Rick's during the week.
Social Media:
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